Monday, February 9, 2009

Obama: Taste of a New Generation?

I'm pretty late to the game to make this observation on the interwebs, but until I Googled it, I hadn't seen anyone else remark on this. So for a moment, I thought I was observant and unique. The webs are good at making me realize I'm really not that special :)

Pepsi just rolled out its new logo a month or two ago (at least, that's when I noticed it), and the first thing I thought was, "wow, that's a total rip off the Obama logo." Then there was the Pepsi ad at the Super Bowl where we are told that every generation refreshes the world, which alludes to a changing of the guard, and I think clearly is inspired by Obama's historic election.

Turns out I'm not the first one to see these parallels (not by a long shot.) Turns out an ad blogger flagged this back in October. More here.

But who copied whom first? Slate argued in August 2008 that Obama's logo looked like Pepsi's old logo. Then Pepsi turns around and pushes the design further ripping off Obama's logo. What's next? "Obama Max" (with Ginseng of course).

(Disclaimer: I voted for Obama and I drink Diet Pepsi when it's cheaper than Coke at Target. I am not an unbiased reporter.)

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